Putting the Fun in Funky

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I read Jay Light’s commentary with delight and satisfaction. I, too, believe that FMB doesn’t need “rebranding” or a new identity. Most residents and many, many visitors love this town for its laid-back funky-beach-town vibe, and I would like to see that character continue. But Jay’s suggestion of “We’re Not Sanibel” as a tag line doesn’t quite make it. I always call it “Fort Myers Beach – we put the FUN in funky.”

Kathleen Finderson
Fort Myers Beach